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Use
ProGold i2 and become part of the future of Real Estate!
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Economic times are tough and will be for a while. Now is the time
to cut the fat without cutting the muscle. Additionally, you need to increase sales,
or at least stop the decline.
But how?
The answer is by taking market share from the competition. It's
that simple, but impossible without a plan. Sign up for free eCourses to learn about
our plan.
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Diary of a discouraged Broker. Without a plan this could be you
too.
1. Getting futher in debt.
2. I'm controlled by agents sucess or lack of.
3. Branding is not enough, I need more.
4. Most of my Competitors are Gone!
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1.
Increase Market Share with Communication to Customers
Most industries pursue repeat and referral business with gusto.
Salespeople are chastised and find their jobs on the line if poor communication
and follow-up with customers becomes the norm.
However, this is not the case in real estate. Brokers go to bed each night knowing
that 80 to 90 percent of their own agents have fallen far short in follow-up to
customers yesterday, today and tomorrow. The profitability of the company is constantly
in jeopardy and the professional reputation of the broker is diminished.
A broker not functioning in denial of that statement will admit he or she would
not tolerate, as a customer, the poor communication and follow up practices that
have found acceptance within the real estate industry. That same broker would have
to then acknowledge that he or she would not want to work with up to 90 percent
of the agents in his or her own company.
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How do you feel about that?
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What are you doing about it?
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Would you like to see our Solution to this?
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For detailed instructions on how to improve communication and benefit
with an increase in repeat and referral business, take our free eCourse.
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2.
Recruit the best agents from your competitor
Effective agent recruiting is a process. It is
not a single event. It is not an idea or a group of ideas. Agent recruiting starts
with self-evaluation and visioning. It then moves to the generation of a recruiting
pool, to the cultivation and development of a target recruit, and finally ends when
the target recruit becomes an associate of the company.
Agent recruiting requires consultation and management.
Even the best athletes require coaches. Taro provides the broker direction and focus
for the recruiting process.
Agent recruiting requires discipline and persistence.
There is no magic gimmick or letter or script that relieves the need for consistent
and dedicated development of target agents. The broker will be most successful if
the broker sees every moment as a recruiting opportunity and every day makes an
active attempt (write, call, research) to recruit a target agent.
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Break the project down into tasks that will take more than a day
or two to complete. It's much easier to estimate the duration of a small task than
a big one.
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Decide which tasks must be completed before others can be started.
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When you assign people to work on a task, be realistic about how
much time they will actually have to work on the project.
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How to do this is covered step by step in this free eCourse:
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3.
Google Ranking for Best Results
In tight economic times, quality leads are harder to come by. To
maintain your sales numbers, you need to increase your close rate. Here is one such
technique that ProGold i2 users have used to close more deals:
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1. Make sure your agents and listing profiles have unique and useful content for the qualified buyers. The Internet is full of information that is not specific and treated as filler. Qualified buyers are looking for specifics and easy access to real people in their market. Want to understand what information gets your listings and agents 1st page on Google? Market presence, pertinent information and sound direction will give prospective customers the confidence that you are the company to handle their investment and help them obtain the greatest dollar.
To learn how to develop a consistent and successful sales process for your entire
team, sign up for this free eCourse.
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products and services provided by Taro Systems, Inc.
© Taro Systems, Inc. 2010 |
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Taro Systems, Inc., 6157 28th Street SE, Grand Rapids, MI 49546 View
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